Consistent across the team
One lighting setup, one background treatment, one grade. Nobody stands out for the wrong reason and the about page finally looks intentional.
Quick per person
Once the setup is locked each person takes only a few minutes, so we can move a whole team through without writing off the day.
Directed so nobody freezes
Most people have not had a photo taken properly since school. I talk people through it, which is the entire difference between a good headshot and a hostage photo.