Coaching frames, not just physique frames
Physique shots matter, but the images that convert enquiries are the ones showing you actually coaching a client. Cueing a lift, spotting, demonstrating a movement. That is what a prospective client is buying.
Your own studio or gym
Shooting where you actually train makes the images honest and gives prospects a look at the space before they walk in. It also removes the biggest objection people have about a new gym, which is not knowing what it looks like inside.
Enough content to run ads
PTs burn through content faster than almost anyone because you are posting daily. One session is built to produce a bank you can run for months across your feed, your stories and paid ads.