Shot for vertical from the start
Vertical is not a crop of a wide shot. Framing, movement and subject placement all change. Shooting it natively is why some reels feel designed and others feel salvaged.
Motion with a reason
Camera movement should follow the subject or reveal something. Movement for its own sake just makes people seasick. Every push, orbit and rack has a job.
Edited, graded and delivered
You get finished cuts colour matched to your stills, so your photo and video read as one brand rather than two.